Creative Art Director and strategic problem solver who excels in collaborative, cross-functional environments. I lead and contribute across video, web, social, print, ooh, logo, photography, audio, and tradeshow design, working closely
with teams to deliver cohesive,
high-impact 360º brand campaigns.
Art Director
• Lead and directed photo, video shoots and audio records through final production
• Developed & presented mood boards, video storyboards and provided adaptations
• Created static and animated web graphics aligned with brand style guides
• Executed product retouching and delivery of high-end final assets
• Collaborated on social media campaign development for multiple brand teams
• Designed OOH graphics promoting partnerships with HALEON Times Square launch,
Major League Pickleball, Women and Men’s US Soccer
Art Director – Contract
• Collaborated on allergy, pain relief and digestive health brands
• Produced print advertising, package designs and layouts
• Created static web graphics in alignment with brand style guidelines
EXPERIENCE
JAN 2022 – MAR 2026
TAG WORLDWIDE,
CAST Creative at Scale Team
for HALEON
JAN 2021 – FEB 2021
KELLY SERVICES,
Design Center for
JOHNSON & JOHNSON
MAY 1998 – DEC 2019
WEINRICH ADVERTISING & COMMUNICATIONS, INC.
Senior Art Director
• Lead a creative team including designers, illustrators and photographers
• Improved graphic designer production efficiency by 10% through targeted
print production training
• Oversaw and coordinated multimedia shoots and tradeshow walk-throughs,
reclaiming 20% of Creative Director time
• Provided diverse design and marketing perspectives while elevating creative
concept research for visual development
• Delivered design execution including photo retouching, proofing, graphic
support and press checks
• Joined the company as a Graphic designer and advanced to Senior Art Director
MAY 1994 – MAY 1998
BARTH and CO.
Graphic Designer
• Executed end-to-end design projects including design, graphics, illustrations,
photo retouching and tradeshow setups